Designing from strategy to detail, across products and brands. With a background that bridges craft, research, and product intuition.

Projects

Project

n1u — Fintech Mobile Wallet

Product Design · Brand Identity

A fragmented fintech app built by three external vendors, with no identity and a clear mission going to waste. We rebuilt it from the inside — brand, UX, and product — launching a redesigned experience that finally spoke to young gamers.

See Project

Project

UIN — Gaming Hub

Product Design · B2B SaaS

n1u proved that young gamers and financial products could coexist. UIN took that insight further — a B2B platform that lets financial institutions plug gaming goods and digital assets directly into their loyalty programs, without building the infrastructure themselves.

See Project

Project

Marca — AI Design Tool

UX Design · Product Concept

Design studios managing multiple brand identities face a documentation and consistency problem. Marca reimagines that workflow with an AI-assisted platform built for studios and their startup clients.

See Project

Project

Analytics Platform

UI Design · B2B SaaS

A complex analytics platform designed to help businesses measure and understand their performance data. The challenge: translating dense, multi-layered information into a clean, intuitive interface that non-technical users could actually navigate.

See Project

Project

Uxplorer — EdTech PlatformAppstack

UX Design · Concept & Ideation

The UX education space is fragmented and overwhelming. We designed a platform that consolidates resources, suggests personalized career paths, and guides aspiring designers from zero to job-ready.

See Project

Project

Dukly — Wellness App

Mobile UX Design

Productivity and burnout don't coexist well. Dukly is a mobile app designed to help users build sustainable routines by balancing task management with intentional rest and recovery.

See Project

Arrow

Project

Branding

Brand Strategy & Visual Identity

Three brand identities, three different starting points. From naming and strategy to visual system and application — building brands where every decision communicates with intention.

See Project

Arrow

Bringing ownership and craft to every project.

About

Arrow

CONTACT

hi.florenciaspagnuolo@gmail.com

SOCIAL

LinkedIn

Designing from strategy to detail, across products and brands. With a background that bridges craft, research, and product intuition.

Projects

Project

n1u — Fintech Mobile Wallet

Product Design · Brand Identity

A fragmented fintech app built by three external vendors, with no identity and a clear mission going to waste. We rebuilt it from the inside — brand, UX, and product — launching a redesigned experience that finally spoke to young gamers.

See Project

Project

UIN — Gaming Hub

Product Design · B2B SaaS

n1u proved that young gamers and financial products could coexist. UIN took that insight further — a B2B platform that lets financial institutions plug gaming goods and digital assets directly into their loyalty programs, without building the infrastructure themselves.

See Project

Project

Marca — AI Design Tool

UX Design · Product Concept

Design studios managing multiple brand identities face a documentation and consistency problem. Marca reimagines that workflow with an AI-assisted platform built for studios and their startup clients.

See Project

Project

Analytics Platform

UI Design · B2B SaaS

A complex analytics platform designed to help businesses measure and understand their performance data. The challenge: translating dense, multi-layered information into a clean, intuitive interface that non-technical users could actually navigate.

See Project

Project

Uxplorer — EdTech Platform

UI Design · B2B SaaS

The UX education space is fragmented and overwhelming. We designed a platform that consolidates resources, suggests personalized career paths, and guides aspiring designers from zero to job-ready.

See Project

Project

Dukly — Wellness App

Mobile UX Design

Productivity and burnout don't coexist well. Dukly is a mobile app designed to help users build sustainable routines by balancing task management with intentional rest and recovery.

See Project

Arrow

Project

Branding

Brand Strategy & Visual Identity

Three brand identities, three different starting points. From naming and strategy to visual system and application — building brands where every decision communicates with intention.

See Project

Arrow

Bringing ownership and craft to every project.

About

Arrow

SOCIAL

LinkedIn

Designing from strategy to detail, across products and brands. With a background that bridges research, craft and product intuition.

Projects

Project

n1u — Fintech Mobile Wallet

Product Design · Brand Identity

A fragmented fintech app built by three external vendors, with no identity and a clear mission going to waste. We rebuilt it from the inside — brand, UX, and product — launching a redesigned experience that finally spoke to young gamers.

See Project

Project

UIN — Gaming Hub

Product Design · B2B SaaS

n1u proved that young gamers and financial products could coexist. UIN took that insight further — a B2B platform that lets financial institutions plug gaming goods and digital assets directly into their loyalty programs, without building the infrastructure themselves.

See Project

Project

Marca — AI Design Tool

UX Design · Product Concept

Design studios managing multiple brand identities face a documentation and consistency problem. Marca reimagines that workflow with an AI-assisted platform built for studios and their startup clients.

See Project

Project

Analytics Platform

UI Design · B2B SaaS

A complex analytics platform designed to help businesses measure and understand their performance data. The challenge: translating dense, multi-layered information into a clean, intuitive interface that non-technical users could actually navigate.

See Project

Project

Uxplorer — EdTech Platform

UX Design · Concept & Ideation

The UX education space is fragmented and overwhelming. We designed a platform that consolidates resources, suggests personalized career paths, and guides aspiring designers from zero to job-ready.

See Project

Project

Dukly — Wellness App

Mobile UX Design

Productivity and burnout don't coexist well. Dukly is a mobile app designed to help users build sustainable routines by balancing task management with intentional rest and recovery.

See Project

Arrow

Project

Branding

Brand Strategy & Visual Identity

Three brand identities, three different starting points. From naming and strategy to visual system and application — building brands where every decision communicates with intention.

See Project

Arrow

Bringing ownership and craft to every project.

About

Arrow

CONTACT

hi.florenciaspagnuolo@gmail.com

SOCIAL

LinkedIn