Every product tells a story.I specialize in building them — from strategy to execution.
Master's in UX Design, Barcelona Technology School, 2025.
End-to-end: research, strategy, execution and delivery.
B2C & B2B — mobile and desktop.
About me
I started in fashion and textiles, a field built on craft, materials, storytelling, and visual language. That background shaped the way I approach digital products; with the same perspective around systems, coherence, and the conviction that every decision communicates.
For the past 8+ years I've been designing across fintech, healthcare, gaming, and hospitality, embedded in cross-functional teams and working from research and strategy all the way through to final delivery.
See Work
→
Capabilities
Product Design
UX Research
User Testing
Information Architecture
Interaction Design
Design Systems
Developer Handoff
AI & Design
AI-Assisted Workflows
AI-Assisted Development
MCP & Agent Concepts
Process
Service Design
Facilitation
Cross-functional Collaboration
Brand Strategy
Visual Identity
Brand Language
Positioning
Content Strategy
Work experience
Senior Product Designer, TELUS Digital
Oct 2025 – Present
Senior Product Designer, Appstack
May 2025 – Oct 2025
Product Design Manager, UIN (n1u B2B pivot)
Nov 2024 – May 2025
UX Design Head & Creative Advisor, n1u
Jan 2023 – Nov 2024
Product Designer, Koibanx
Dec 2021 – Mar 2023
Site Builder, Mercado Libre
Nov 2020 – Dec 2021
Production Artist, Wunderman Thompson
Aug 2019 – Nov 2020
Branding Content & Creative Director Assistant, Apholos
Aug 2017 – Aug 2019
CONTACT
hi.florenciaspagnuolo@gmail.com
SOCIAL
Every product tells a story.I specialize in building them — from strategy to execution.
Master's in UX Design, Barcelona Technology School, 2025.
End-to-end: research, strategy, execution and delivery.
B2C & B2B — mobile and desktop.
About me
I started in fashion and textiles, a field built on craft, materials, storytelling, and visual language. That background shaped the way I approach digital products; with the same perspective around systems, coherence, and the conviction that every decision communicates.
For the past 8+ years I've been designing across fintech, healthcare, gaming, and hospitality, embedded in cross-functional teams and working from research and strategy all the way through to final delivery.
See Work
→
Capabilities
Product Design
UX Research
User Testing
Information Architecture
Interaction Design
Design Systems
Developer Handoff
AI & Design
AI-Assisted Workflows
AI-Assisted Development
MCP & Agent Concepts
Process
Service Design
Facilitation
Cross-functional Collaboration
Brand Strategy
Visual Identity
Brand Language
Positioning
Content Strategy
Work experience
Senior Product Designer, TELUS Digital
Oct 2025 – Present
Senior Product Designer, Appstack
May 2025 – Oct 2025
Product Design Manager, UIN (n1u B2B pivot)
Nov 2024 – May 2025
UX Design Head & Creative Advisor, n1u
Jan 2023 – Nov 2024
Product Designer, Koibanx
Dec 2021 – Mar 2023
Site Builder, Mercado Libre
Nov 2020 – Dec 2021
Production Artist, Wunderman Thompson
Aug 2019 – Nov 2020
Branding Content & Creative Director Assistant, Apholos
Aug 2017 – Aug 2019
CONTACT
hi.florenciaspagnuolo@gmail.com
SOCIAL
Every product tells a story.I specialize in building them — from strategy to execution.
About me
I started in fashion and textiles, a field built on craft, materials, storytelling, and visual language. That background shaped the way I approach digital products; with the same perspective around systems, coherence, and the conviction that every decision communicates.
For the past 8+ years I've been designing across fintech, healthcare, gaming, and hospitality, embedded in cross-functional teams and working from research and strategy all the way through to final delivery.
See Work
→
Master's in UX Design, Barcelona Technology School, 2025.
End-to-end: research, strategy, execution and delivery.
B2C & B2B — mobile and desktop.
Capabilities
Product Design
UX Research
User Testing
Information Architecture
Interaction Design
Design Systems
Developer Handoff
AI & Design
AI-Assisted Workflows
AI-Assisted Development
MCP & Agent Concepts
Process
Service Design
Facilitation
Cross-functional Collaboration
Brand Strategy
Visual Identity
Brand Language
Positioning
Content Strategy
Work experience
Senior Product Designer, TELUS Digital
Oct 2025 – Present
Senior Product Designer, Appstack
May 2025 – Oct 2025
Product Design Manager, UIN (n1u B2B pivot)
Nov 2024 – May 2025
UX Design Head & Creative Advisor, n1u
Jan 2023 – Nov 2024
Product Designer, Koibanx
Dec 2021 – Mar 2023
Site Builder, Mercado Libre
Nov 2020 – Dec 2021
Production Artist, Wunderman Thompson
Aug 2019 – Nov 2020
Branding Content & Creative Director Assistant, Apholos
Aug 2017 – Aug 2019
CONTACT
hi.florenciaspagnuolo@gmail.com
SOCIAL
