Dukly

Habit forming app

As part of my UX Design Master's program at Barcelona Technology School, I developed Dukly, a concept for an app designed to help users develop positive organizational habits. I identified a key need for solutions that make the process of getting organized more enjoyable and less stressful, especially for early-career and mid-career professionals who often experience negative emotions associated with organization.

Dukly

A playful approach to building positive organizational habits.

Details

Dukly: Simplifying habit formation through playful design.

Dukly is a habit-forming solution designed to transform the often stressful process of building organizational habits into an enjoyable experience. Using a playful approach centered around a rubber duck theme, Dukly helps users develop consistent routines through task breakdown, timely reminders, progress visualization, and a gamified rewards system. This project explored the psychological aspects of habit formation while creating a solution particularly aimed at early and mid-career professionals struggling with organizational skills.

The challenge:

Users experience negative emotions (anxiety, stress, frustration) when attempting to get organized.

Traditional organizational tools fail to address the emotional barriers to habit formation.

Many users struggle to maintain long-term motivation for organizational habits.

Different user groups (early-career vs. mid-career professionals) have distinct organizational needs.

Users feel overwhelmed by complex tasks and responsibilities, leading to procrastination.

Approach & Process:

Conducted qualitative research with 8 potential users across two target demographics to understand their organizational challenges.

Identified one primary user persona (Nicole, early-career professional) and one secondary persona (David, mid-career professional).

Analyzed user frustrations, challenges, motivations, goals, and needs for each persona.

Applied behavioral psychology principles, particularly atomic habits methodology, to guide the product strategy.

Created a distinctive brand identity using a rubber duck motif to evoke simplicity, nostalgia, and approachability.

Designed core features with a focus on reducing negative emotions associated with organization.

Solution:

Developed a comprehensive habit-tracking system with an intuitive home screen and easy two-click habit creation.

Created a task breakdown feature that converts overwhelming tasks into manageable steps.

Implemented a smart reminder system that provides timely prompts without causing notification fatigue.

Designed detailed progress tracking visualizations that give users control over their goals.

Built a unified calendar that integrates tasks and habits to promote a holistic view of daily activities.

Incorporated multi-sensory feedback mechanisms to provide positive reinforcement.

Developed a gamified rewards system with points, badges, levels, and personalized incentives.

Impact:

Successfully addressed the negative emotions users typically associate with organization through a playful, approachable design.
Created a solution that makes habit formation less daunting and more enjoyable.
Provided a holistic integration approach that helps users balance all aspects of their lives.
Applied atomic habits methodology to encourage small, achievable changes that lead to lasting results.
Identified opportunities for community building and deeper personalization in future iterations.

Dukly

Dukly: Simplifying habit formation through playful design.

The challenge:

Approach & Process:

Solution:

Impact:

for more detailed enquire, please get in touch.

Let's make something (together)

hi.FLORENCIASPAGNUOLO@gmail.com