Marca
Streamlining the Brand Identity process.
As part of my UX Design Master's program at Barcelona Technology School, I developed Marca, a concept for an AI-powered platform designed to streamline and scale brand identity creation for design studios and agencies.

Marca

Marca was developed as my Final Project for the Master's program in UX Design at BTS. It represents a vision for a platform that could revolutionize the way design studios create and manage brand identities.

Details

Marca: Revolutionizing brands creation with AI.

Marca is an AI-powered platform designed to transform brand identity development from a traditional service-based model into a scalable, efficient solution. As a co-founder and design strategist, I identified a fundamental gap in the market: while startups need quality branding delivered quickly, design studios face inherent scalability challenges. Marca bridges this gap by providing an integrated system that maintains creative excellence while dramatically reducing delivery time from months to days.

The challenge:

  • Traditional branding processes face an inherent scalability limitation, restricted by team capacity and project dedication.
  • Startups and tech companies need high-quality brand identities delivered quickly to succeed in competitive markets.
  • Design studios can only handle a limited number of projects simultaneously without compromising quality.
  • The 2-3 month timeline for traditional brand development creates a fundamental tension between quality, speed, and scalability.
  • Existing digital solutions are fragmented across separate tools for strategy, design, and content management.


    • Approach & Process:

  • Conducted extensive user research with design studio owners, brand managers, and creative directors to understand pain points and workflows.
  • Identified a primary user persona (Ailin, a 35-year-old design studio owner) facing challenges with tight deadlines and limited resources.
  • Analyzed the traditional branding process to identify opportunities for AI-powered optimization.
  • Created a comprehensive information architecture that transforms linear workflows into parallel processing.
  • Developed a laboratory-inspired visual concept that reflects the systematic, iterative process of brand development.
  • Designed a user-centric platform that follows designers' natural workflows while leveraging AI capabilities.


    • Solution:

  • Built an AI-powered platform that guides users through a streamlined brand development process: Project Setup > Concept Identity > Visual Identity > Feedback > Brandbook.
  • Created tools for all aspects of brand identity development, from discovery documentation to visual identity creation.
  • Implemented an intuitive interface with clear navigation and progress tracking.
  • Developed a collaborative workspace that supports real-time feedback and team involvement.
  • Designed a pricing model that makes professional branding more accessible with tiered subscription options.
  • Generated comprehensive brandbooks as tangible deliverables, setting Marca apart from fragmented alternatives.


    • Impact:

    • Reduced brand development time from 2-3 months to less than a day, transforming the economics of brand creation.
    • Eliminated the natural bottleneck of service-based branding by enabling unlimited scaling potential.
    • Provided design studios with tools to maintain creative control while dramatically increasing efficiency.
    • Created a solution for the 5,000+ design agencies in Latin America, with 500+ studios poised to revolutionize their workflow.
    • Positioned for strategic growth with a clear roadmap from foundation to brand stories and beyond.
    • Established a business model with multiple revenue streams through subscriptions and credits.

    for more detailed enquire, please get in touch.

    Enquiries

    I believe in creating designs that are not only aesthetically pleasing but also functional and accessible, making a positive impact on the user experience.

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