n1u
A B2C company with a virtual wallet as its main product, targeting young gamers.
As UX Design Head, I worked closely with the development team to create the user experience for n1u, a digital wallet designed to empower gamers with secure and efficient financial management. This project addressed the lack of financial solutions tailored specifically for the gaming community. n1u facilitates online purchases, financial management, and access to exclusive benefits on various gaming platforms, providing a more integrated and convenient experience.

n1u

n1u is a digital wallet made by and for gamers.

Details

Empowering the Gaming community: Building a Digital Wallet with n1u.

As UX Design Head at n1u, I led the development of a user-centric experience that empowers gamers to manage their finances efficiently and securely. Recognizing the unique needs of this passionate community, we embarked on a comprehensive design process to create a solution that goes beyond traditional financial tools.

The challenge:

  • Gamers lacked financial solutions tailored specifically to their unique needs and lifestyle.
  • Traditional banking apps failed to address the specific requirements of gaming transactions.
  • Young gamers needed accessible tools for financial independence and literacy.
  • Gaming platforms offered fragmented payment experiences without centralized management.
  • The gaming community sought exclusive benefits tied to their financial activities.


    • Approach & Process:

  • Conducted comprehensive user research to identify 1 primary user persona and 2 secondary personas, including their distinct needs, motivations, and pain points.
  • Implemented iterative discovery, validation, and implementation phases throughout development.
  • Created a gaming-inspired design system with cohesive visual language, typography, color palettes, and components.
  • Established a comprehensive component library and consistent UI patterns for scalability.
  • Collaborated closely with development teams to ensure technical feasibility of design concepts.


    • Solution:

  • Developed an intuitive digital wallet app with streamlined onboarding and authentication processes.
  • Created user-friendly interfaces for core financial functions: payments, transfers, account management.
  • Implemented gaming-specific features including in-game purchase capabilities and reward systems.
  • Designed a mission-based engagement system to promote financial literacy and app usage.
  • Integrated customizable user profiles with avatar selection to foster community engagement.
  • Established a consistent, vibrant visual identity with magenta as the primary brand color.


    • Impact:

    • Successfully launched a financial product targeting an underserved demographic in the financial sector.
    • Increased financial independence and literacy among young gamers.
    • Established a strong brand identity within the gaming community.
    • Built foundation for ongoing feature development based on user feedback and engagement metrics.

    for more detailed enquire, please get in touch.

    Enquiries

    I believe in creating designs that are not only aesthetically pleasing but also functional and accessible, making a positive impact on the user experience.

    Next Project

    Contact me
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.
    LinkedIn
    Get Template
    More Templates